Infusion Games approach to development is one of creativity combined with a healthy serving of pragmatism. We recognise that, all too often, development teams fall into the trap of attempting to implement the latest state-of-the-art render engine or over-engineered physics model.

This misses the point that developers and publishers do not have a bottomless pit of resources or time. Besides, the majority of end gamers don't care about wizzy engine feature X or Y, but they do care if essential game elements are cut just to get the game shipped on time!

There will always be evolution and breakthrough technologies, but we believe it is better to implement today's technology well, rather than tomorrows badly.

Our strategy for recruitment has been to focus on people who appreciate this key point and are prepared to work with us to engineer games that meet their creative goals and ship on time and within budget.

Team motivation forms an intrinsic element of the studio's ethos. It is easy to de-motivate a team and it requires a real effort to avoid this happening. Individuals are encouraged by having their professional needs met. Their talents and abilities are recognised assets that require appreciation. However, Infusion Games is not run by committee, though individuals have the continuing opportunity to make design contributions that engage them with the games they are working on.